# Ad A/B Studio > An ad you liked in, four finished ads for your brand out: two creative directions — a faithful take and a bold take — each as a square and a story, built on… Source: https://nodaro.ai/docs/templates/ad-a-b-studio **Ad A/B Studio** is a ready-made Nodaro workflow in static ads. An ad you liked in, four finished ads for your brand out: two creative directions — a faithful take and a bold take — each as a square and a story, built on that ad's formula with your product as the hero, ready for an A/B test. | | | | --- | --- | | Category | [Static ads](https://nodaro.ai/docs/templates/static-ads) | | Makes | images | | Models | [GPT Image 2](https://nodaro.ai/docs/models/image/gpt-image-2) | | Nodes | 11 | | Estimated cost of one run | About 66 credits, the price of its models when the template was saved | | Level | Advanced | [Open Ad A/B Studio in Nodaro](https://app.nodaro.ai/templates?template=ad-a-b-studio-6eqp3x) ## How it works **Ad A/B Studio** An ad you liked becomes four finished ads for your brand — two creative directions, each as a square and a story — ready for an A/B test. Take A stays faithful to the ad's look; Take B pushes the same formula one step further. The original's words, brand and product never appear in yours. 1. **Inspiration ad** — the poster, billboard or subway ad that caught your eye. 2. **Product photo** — a clean packshot. The hero of every ad. 3. **Brand notes + Creative brief** — who you are, and what this ad must say or offer. 4. **Ad formula** — an AI writes down what to carry over: colour, typography, layout, how the product is shown, the headline's pattern. 5. **Take A and Take B** — two AI creative directors, one faithful and one bold, each with a headline in the same pattern, a small line, a button and the look. 6. **Four ads** — square and story for each take. Test them against each other; rerun one take alone for a new version. ## Step by step ### Step 1 A photo of any ad that caught your eye: a poster, a billboard, a subway panel. Its look is what you borrow — the colour, the typography, the way the product is shown, the attitude of the headline. Its words, its brand and its product never appear in yours. ### Step 2 A clean packshot on a plain background. It is the one thing that stays exactly as it is: every ad gets it as a reference, so the product, its label and its colours come through unchanged. ### Step 3 Who you are, in plain words: brand name, tone of voice. Mention colours only if the ad must stay on-brand — otherwise the look of the inspiration carries over. Both headlines are written in this voice. ### Step 4 One line on what this ad must say or offer: the launch, the discount, the claim. It lands in the small line or the button of both takes. Leave it empty for a pure image ad. ### Step 5 Ad formula: an AI describes what to carry over from the inspiration — background colour and finish, typography, where everything sits, how the product is shown, the headline's pattern — without its words or its brand. Take A keeps that look and writes a headline in the same pattern. Take B inverts the colour scheme, pushes the product and finds a sharper angle on the same pattern. Read both, edit either by hand, then rerun its two ads. ### Step 6 Each take comes out as a square for the feed and a story for vertical placements. Every ad gets two references — the inspiration for the look, your packshot for the product — and its take's brief, and adds its own composition line for the shape. Run Take A against Take B with your audience; rerun one ad alone for a new version of it. ## What it made Results that the template made in Nodaro. Your results follow your own inputs. ![Square A, made by the Ad A/B Studio template](https://cdn.nodaro.ai/cdn-cgi/image/width=640,format=auto,quality=80/images/103a933a-27f5-4d90-a915-40c6ef997d22.png) Square A ![Story A, made by the Ad A/B Studio template](https://cdn.nodaro.ai/cdn-cgi/image/width=640,format=auto,quality=80/images/22d502c8-b579-4582-bf4e-d1385646847c.png) Story A ![Square B, made by the Ad A/B Studio template](https://cdn.nodaro.ai/cdn-cgi/image/width=640,format=auto,quality=80/images/56cfa087-2751-4a96-a5e9-cd4846d57450.png) Square B ![Story B, made by the Ad A/B Studio template](https://cdn.nodaro.ai/cdn-cgi/image/width=640,format=auto,quality=80/images/d0d12893-1cef-4e3a-ab75-2316be990b3b.png) Story B ## Nodes in this template The template is a workflow of 11 nodes. Each node below links to its page: - [Generate Image](https://nodaro.ai/docs/nodes/image/generate-image): 4 - [Prompt](https://nodaro.ai/docs/nodes/automate/prompt): 3 - [Text](https://nodaro.ai/docs/nodes/automate/text): 2 - [Upload Image](https://nodaro.ai/docs/nodes/image/upload-image): 2 ## Use this template 1. [Open the template in Nodaro](https://app.nodaro.ai/templates?template=ad-a-b-studio-6eqp3x) and click **Clone & customize**. Nodaro copies it into My Workflows. 2. Replace the inputs with your own: Inspiration ad and Product photo. 3. Click **Run**. The editor shows the price before anything runs. [Templates](https://nodaro.ai/docs/templates) lists every template, and [Choosing a model](https://nodaro.ai/docs/guides/choosing-models) helps when you swap a model. ## Frequently asked questions ### What does the Ad A/B Studio template make? An ad you liked in, four finished ads for your brand out: two creative directions — a faithful take and a bold take — each as a square and a story, built on that ad's formula with your product as the hero, ready for an A/B test. ### How much does one run of Ad A/B Studio cost? About 66 credits, the price of its models when the template was saved. The editor shows the current price before you run it, and you pay only for the nodes that run. ### Which models does Ad A/B Studio use? GPT Image 2. You can switch any of them on the canvas after you clone the template. ### Do I need to build a workflow to use Ad A/B Studio? No. Clone the template, replace its inputs with your own and click Run. The workflow is already built and connected.